Well, today's the 26th of July and Taj has been crowned first among the
new seven wonders of the world.
On 7th July, India witnessed another one of its cases of mass hysteria as every
news channel was focused at a location thousand of miles away. Lisbon, the scenic
capital of Portugal, was chosen as the place to announce the 7 New Wonders of the world.
The campaign had seen a lot of enthusiasm from India...the reason being that a
publicity stunt organised by a private travel and tourism company was turned into an
issue of nationalism and patriotism. Cell phone companies, websites, newspapers,
television channels were doing their bit to ensure that winning the top honours for Taj became a public sentiment.
Cell cos made a lot of money through unsuspecting subscribers who phoned a "Premium"
number for voting for Taj Mahal, even 4-5 times so that the "Indian Marvel of Marble"
got the worldwide attention it deserved.
If you are among one of those who actually voted, well...its been 18 days since the
results were announced. And..........nothing.
Taj Mahal became one of the seven new wonders, but the news was forgotten within 24 hours thanks to a "United" player and a Bollywood heartthrob. Christiano Ronaldo and Bipasha Basu, if you didn't understand the hint.
Nobody remembers how an entire nation united in a fight...
not against corruption....
Not against poverty....
Not against casteism....
Not against greed....
Not against religious hatred....
but...
Just for an event organised by a private company that didn't even have any authority
on the issue.
But then, that's India for you!
Jai Hind
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