Wednesday, February 20, 2008

India TV - Paradise Lost

When Rajat Sharma first conceived the idea of his own news channel, I was overjoyed. After all, AAP KI ADALAT was a favourite show of mine. Rajat Sharma's personality exuded the fact that the channel was going to be something Indians had never seen before. He was right. But in a different way altogether.

Starting off with some huge exposes, INDIA TV promised the moon. It seemed corruption would not stand a chance against the channel. From the politbureau to film stars, the channel was afraid of none. Unbiased reporting became its unique selling point.
And then...

Slowly, the rot began to creep in. INDIA TV had a niche market growing smaller by the day. With time, the market forces took control of the channel. The channel no longer subscribed to the same ideals that it was founded upon. Sensationalism was the key to survival.
"Man predicts he will die in 24 hours - Exclusive"
"Khali beats Undertaker - Breaking news"
"Amitabh Bachchan has common cold - 1 hour special"
"Aliens on the moon? - 3 hour special"

A new term TABLOIDization was coined to describe this behaviour. Somehow, true journalism was lost while meaningless gossip ruled the roost. Shahid-Kareena-Saif love triangle became more important than Indo-US nuclear deal.

Working 24 hours, the reporters could only come up with material that can be called NEWS only by an ignoramus. Nowadays, they download videos from YouTube and show them on television as exclusively covered events. Only last night, they were broadcasting a performance by David CopperField (Undoubtedly, one of the best illusionists of the 20th century). The poor reporters didn't even know who he was and kept referrring to him as a con man..[This person has cut himself in half, this person has girls dancing around to distract you, This person is an impostor!]. Pathetic!

The losers at the studio even had an EXPERT on the sets telling people that humans cannot fly. Disgrace!

I have only one advice to give to Rajat Sharma. AAP KI ADALAT is good. But one show can't save an entire channel (KBC was an exception). You held the world in your arms...and you let it slip. The good times are over.

And to you my readers,
If you are ever feeling stupid and believe there can be no one stupider than you, simply switch on the TV and turn to INDIA TV.

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